INFLUENCE OF SOCIAL-MEDIA ON THE MODE OF DRESSING OF FEMALE UNDERGRADUATES IN NIGERIAN UNIVERSITIES
Abstract
The objective of this study examines the impact of social media on the choosing of inappropriate attire among female undergraduate students in the southwestern region of Nigeria. For the purpose of this study, participants were recruited from staff, management, and students. The data was analysed using a qualitative approach, specifically employing content analysis and thematic analysis methods. The primary data source utilised in this study was an in-depth interview, which was conducted using a purposeful sampling technique to ensure the choosing of relevant participants. In consideration of the aforementioned, a study was undertaken to investigate the impact of social media on the prevalence of inappropriate attire among female undergraduate students enrolled in universities located in the southwestern region of Nigeria. The study's findings revealed that the negative impact of social media influence became apparent due to a lack of action from different societal stakeholders. The existing disparity can be attributed to the enduring impact of colonialism and the incorporation of technology. Nevertheless, the article proposed that it is imperative for all pertinent stakeholders to engage in collective efforts to address the issue of inappropriate attire. In a more specific manner, it has been suggested that the implementation of a guidance strategy aimed at discouraging internet usage should be employed.
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